Premiere of Transit’s Latest Music Video
Like much of the music from Transit, the North Shore-based pop-punk act who’ve ridden to national success on the back of an intense live show and albums like their most recent, Joyride, “The Only One’’ is a tale of love gone sour. In the video, directed by Tone Evans, who worked on their previous “Rest to Get Better,’’ a series of Polaroids show a relationship as moments frozen in time, long since passed, but not forgotten.
“The overlying theme to the music video is momentum and time standing still,’’ vocalist Joe Boynton explains of the video, shot at Saugus High School and throughout Malden, Medford, Jamaica Plain, and Salem. That concept was deployed literally in the filming technique for the video, as members of the band freeze in the frame, even as the action continues.
“This music video was by far one of the most exciting challenges for me as a director,’’ Evans says. “The band and I wanted to show something visually that hasn’t been done often while still giving enough emotion for the story to make sense.’’
The freeze-frame effect was actually pulled off by literally standing still, guitarist Torre Cioffi says. “We would get 4 or 5 takes each of all of us frozen, not moving, while Joe would sing the song’’ he says. “Then the next few takes I would be playing guitar and singing while the others would stand still not moving and then so on with PJ and Daniel. When the chorus would hit, we would all change our positions and stay like that and then change positions again when the verse kicked back in and then repeat, repeat, repeat.’’
It sounds like a slow, laborious process, one the band found “wicked fun, but challenging at the same time,’’ Cioffi says. “You couldn’t blink or move your eyes, move your mouth, so you pretty much had to hold your breath, but it came pretty easy to all of us surprisingly. I actually think if you look real closely you might be able to catch one of us sway back and forth real quick and it looks kind of creepy but pretty sweet at the same time.’’
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