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2025 Super Bowl commercials: Watch all the ads from the big game
Watch all of the best 2025 Super Bowl commercials, including ads featuring Matt Damon, Ben Affleck, and more.
With the outcome of Super Bowl LIX more or less decided by halftime, audiences watching at home shifted focus from the on-field action to sideshows like Kendrick Lamar’s halftime performance and the best Super Bowl commercials.
For real traditionalists, Super Bowl commercial mainstays like the Budweiser Clydesdales were back. Celebrities like Eugene Levy, Catherine O’Hara, and Matthew McConaughey, who have all starred in previous Big Game ads, brought the laughs once more.
After making multiple appearances in 2024 Super Bowl commercials, Tom Brady starred in two ads — a spot for Patriots owner Robert Kraft’s non-profit Foundation to Combat Antisemitism and a Duracell commercial full of hidden jokes — along with his broadcasting duties during the game for FOX.
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And for the third straight year, Ben Affleck directed and starred in a Super Bowl commercial for Dunkin’. This year’s ad featured a surprise appearance from former Patriots coach Bill Belichick and his girlfriend Jordon Hudson, who joined Casey and Ben Affleck as “DunKings.”
Here are my picks for the 10 best Super Bowl commercials (in alphabetical order) from this year’s Big Game, as well as a full list of all of the ads that aired during Super Bowl LIX.
2025 Super Bowl commercials
The best Super Bowl commercials
Coors Light
Adorable sloths undergo mishaps because they’re slow, like a kitchen fire and running into a glass door; they have a “Case of the Mondays,” like many people sluggish at work the day after the Super Bowl.
Doritos
Super Bowl commercial mainstay Doritos always do well with their “Crash the Super Bowl” contest, in which a fan-created ad voted on by the public plays during the Big Game. This year’s spot told the story of an alien abduction focused on the chips rather than the conspiracy theorist holding them.
GoDaddy
GoDaddy was one of several companies touting AI technology in its 2025 Super Bowl commercial, with actor Walton Goggins extolling the benefits of its Airo website builder/assistant. Your enjoyment of this ad may be directly proportional to how much you enjoy Goggins on “The Righteous Gemstones,” given the similarity between Walton Goggins Goggle Glasses and Baby Billy’s Bible Bonkers.
Speaking of AI, Google’s ad for its Pixel phone highlights how its Gemini AI can help a father applying for a job. The emotional hook of a father talking about his toughest job — raising a daughter — is a strong one.
Instacart
First-timer Instacart cut through the noise by filling its ad with tons of recognizable brand characters like the Jolly Green Giant, the Old Spice Guy, and the Pillsbury Doughboy, all set to an upbeat Trick Daddy song.
Liquid Death
Liquid Death — a water company, to be clear, not a beer company — directly addressed its beer-shaped cans and branding in its Super Bowl ad.
Michelob Ultra
Actors Catherine O’Hara and Willem Dafoe star as pickleball players hustling younger players to win Michelob Ultras.
Pfizer
Pfizer uses an LL Cool J song and a child boxer to personify its pledge to “knock out” eight cancer breakthroughs by 2030 in the drugmaker’s Super Bowl commercial.
Squarespace
Riffing on “The Banshees of Inisherin,” actor Barry Keoghan travels the Irish countryside delivering laptops on behalf of Squarespace.
Uber Eats
Matthew McConaughey explains a conspiracy theory that football was invented to sell food, with cameos by Martha Stewart, Greta Gerwig, Charli XCX, Kevin Bacon and YouTuber Sean Evans.
Full list of Super Bowl commercials
Angel Soft
Toilet paper company Angel Soft gave you permission to take a bathroom break right before the halftime show in this Super Bowl ad.
Booking.com
Booking.com understands making travel plans for everyone in your party can be tough — especially when your vacation companions are Muppets.
Bosch
Bosch Power Tools made an interesting choice for its 2025 Super Bowl commercial. Along with Antonio Banderas, the company hired an actor to impersonate wrestler “Macho Man” Randy Savage, who passed away in 2011.
Bud Light
Bud Light brings back previous Super Bowl celebrity spokesmen Post Malone and Shane Gillis to host a cul-de-sac party in this ad.
Budweiser
In the 2025 Super Bowl commercial for Budweiser, dubbed “First Delivery,” a young Clydesdale practices pushing a keg of beer with its nose before being called up to the big leagues.
Cirkul
Cirkul, which sells custom water bottles and flavor cartridges, will drop 100,000 starter kits on doorsteps across America thanks to Adam Devine’s “mistake” in this ad.
Disney+
Disney+ assembled some of its biggest stars (not just the always-assembling Avengers) for its Big Game ad.
DoorDash
Comedian Nate Bargatze saves so much money with DoorDash’s DashPass, he’s buying very necessary items like an opera singer, a jetpack, and clones of himself.
Dove
Dove highlights the problem of low body confidence in young girls and depicts a young girl running down the sidewalk to H.E.R.’s version of “Born to Run.”
Dunkin’
Dunkin’ gave “DunKings” Ben and Casey Affleck some new teammates in the company’s 2025 Super Bowl commercial, with former Patriots coach Bill Belichick and actor Jeremy Strong replacing Matt Damon and Tom Brady in this year’s ad.
Duracell
In the 30-second spot, play-by-play announcer Kevin Burkhardt throws to Tom Brady for some Super Bowl analysis. But before Brady can utter a word, he shuts down. Be sure to pause this one to see all of the Brady-specific hidden jokes.
Foundation to Combat Antisemitism
Patriots owner Robert Kraft had an ad in the game for the second year in a row. Snoop Dogg and Tom Brady voice reasons why people hate each other in an effort to combat hate speech.
Häagen-Dazs
The ice-cream brand reunites “Fast & Furious” stars Michelle Rodriguez, Vin Diesel, and Ludacris, except this time, they’re going slow. They cruise down the Pacific Coast Highway in a Chevrolet Chevelle slowly so they can enjoy eating an ice cream bar.
He Gets Us
Christian advertising campaign He Gets Us was back again at the 2025 Super Bow, this time with an ad entitled “What Is Greatness?”
Hellmann’s
Hellmann’s ad made a splash ahead of the game by reuniting Meg Ryan and Billy Crystal’s “When Harry Met Sally” characters at Katz’s Deli enjoying a sandwich with Hellmann’s. Sydney Sweeney joined to utter the famous line “I’ll have what she’s having.”
HexClad Cookware
Chef Gordon Ramsay meets tentacled aliens — and more normal-looking alien Pete Davidson — in this ad for HexClad Cookware.
Hims & Hers
First-time advertiser Telehealth company Hims & Hers highlights the obesity epidemic and says weight loss drugs should be more affordable.
Homes.com
“Schitt’s Creek” star Dan Levy and “SNL” cast member Heidi Gardner are spokespeople for Homes.com year-round, and they brought their A-game for the company’s 2025 Big Game ad.
Jeep
You would think Harrison Ford would be a Ford guy. But when Jeep is cutting the check, Ford can be flexible.
Lay’s
Lay’s went for the emotional hook in its 2025 Super Bowl commercial, focusing on a young girl who nurtures a single potato that will one day become potato chips.
Little Caesars
Actor Eugene Levy’s eyebrows fly off and fly around after he tries the pizza chain’s Crazy Puffs in what is strangely not the only ad with flying facial hair in it (see Pringles).
Meta
Chris Pratt and Chris Hemsworth wear Ray-Ban Meta AI-powered glasses while looking at art. Hemsworth accidently eats a banana in an art piece worth $6.2 million, and Kris Jenner appears to scold them.
Mountain Dew
Music superstar Seal says he doesn’t take himself too seriously, so parodying his huge hit “Kiss from a Rose” for a new Mountain Dew’s 2025 Super Bowl commercial was right up his alley.
MSC Cruises
In its first-ever Super Bowl ad, cruise company MSC Cruises enlisted Drew Barrymore and Orlando Bloom to personify its “unique blend of European style and American comfort.”
Nerds
Country star Shaboozey nods to the 2025 Super Bowl being held in New Orleans by covering Nola legend Louis Armstrong in this ad for Nerds candy.
NerdWallet
“Succession” star Kieran Culkin voices a genius beluga whale who uses his superior intellect to inform humans about NerdWallet.
Nestle Coffee Mate
The first-time advertiser goes for silly humor in an ad that shows a man’s tongue dancing, and even doing a flip, to a song sung by Shania Twain to represent how good Nestle Coffee Mate Cold Foam tastes.
Novartis
First-time advertiser Novartis is focusing on breast cancer awareness in its ad featuring Wanda Sykes and Hailee Steinfeld.
OpenAI
OpenAI’s commercial for its flagship product ChatGPT was a first for the artificial intelligence firm.
Poppi
Don’t know what you want to drink? Poppi will cut through your decision paralysis, according to its Super Bowl ad.
Pringles
Actor Nick Offerman, Kansas City Chiefs head coach Andy Reid and L.A. Clippers’ James Harden watch their famous mustaches fly away to help deliver Pringles.
Ram Trucks
Glen “Goldilocks” Powell updates the classic fairy tale of the Three Bears to feature a lot more epic adventures involving Ram trucks.
Reese’s
Reese’s is not lava. Even Reese’s new Chocolate Lava Cup is not lava. But try telling that to the subjects of this Super Bowl spot.
Ritz
Notoriously dour actors Aubrey Plaza and Michael Shannon fit right in at Ritz’s Salty Club, while singer Bad Bunny has a little more trouble with the “No Smiles Allowed” rule.
Rocket
As buying a home becomes increasingly difficult in America, Rocket Mortgage is keeping the dream alive in its Super Bowl ad.
Stella Artois
English soccer star David Beckham learns he has a “long-lost twin” living in America played by Matt Damon. They don’t have much in common, but they both drink Stella Artois and have a low opinion of Ben Affleck.
T-Mobile
T-Mobile promised to make connectivity easier than ever in its Super Bowl ad thanks to its partnership to Starlink.
Taco Bell
Fans of Taco Bell are the stars of its Super Bowl commercial, not celebrity spokespeople like LeBron James and Doja Cat.
Totinos Pizza Rolls
In one of several ads featuring aliens, comedian Tim Robinson and actor Sam Richardson say goodbye to an alien who was living in their neighborhood. Cookware brand Hexclad and Doritos ads also featured aliens.
Tubi
Tubi courted the Gen Z audience with its Super Bowl ad, slapping together an ADHD-triggering vertical video spot for “The Z Suite.”
TurboTax
“Insecure” star Issa Rae is secure in her choice of TurboTax when filing her returns, if this ad is to be believed.
WeatherTech
Is this an “80 for Brady” sequel? Nope, it’s just four senior ladies having a ball in the 2025 Super Bowl commercial for WeatherTech.
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Material from the Associated Press was used in this report.
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