Bruins unveil new third jersey
The Bruins on Sunday unveiled their new third jersey at the World Trade Center.
The snazzy new jerseys, to be worn in game action for the first time when the Rangers visit for Friday’s 1 p.m. matinee, feature an oversized bold “B’’ on the chest, taking the place of the club’s iconic spoked-B logo that is embedded into center ice at the Garden.
The jerseys are black, trimmed in gold numerals and letters, with a distinctive gold band that rings the full circumference of the collar. It’s the club’s first new alternate jersey since the 2015-16 season, when the Bruins occasionally wore a somewhat similar model that was designed specifically for the outdoor Winter Classic game against the Canadiens at Gillette Stadium on Jan. 1, 2016.
The new jerseys, with a top-end price of $240 each, will be available Friday in the club’s recently opened Pro Shop adjacent North Station. Smaller versions for women and children begin under $100.
Now 9-0-4 on home ice, the Bruins will play 28 more regular-season games on Causeway Street and will wear the new jersey in 11 of those games.

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