Sav-Mor says it’s quitting McDonald’s billboard feud
“You win McDonald’s.”
Is the Somerville battle of the signs between Sav-Mor and McDonald’s over?
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It appears so.
The two businesses, which are across the street from each other, have been trading jabs back-and-forth since the liquor store, known for its humorous signs, made a joke earlier this month referencing an advertised McMuffin deal. The playful, local rivalry went viral and has gotten a lot of media attention.
On Wednesday, the fast food chain had a new message for its McGrath Highway neighbor:
https://twitter.com/Car143FirePhoto/status/735490172536684544
And on Thursday, the liquor store said it was yielding to its arch enemy:
— SavMor Spirits (@SavMorSpirits) May 26, 2016
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