Ben & Jerry’s now has cereal milk-flavored ice cream
Ben & Jerry’s has announced three new flavors that the Vermont-based company describes as “cereal, Saturday-morning cartoons, and superhero pajamas” as ice cream.
“So why combine ice cream and cereal?” asked Eric Fredette, Ben & Jerry’s flavor guru, in a statement. “Because the sweet milk at the bottom of a cereal bowl is arguably the best part.”
The company chose “Fruit Loot,” “Cocoa Loco,” and “Frozen Flakes” for the three cereal milk ice creams, called Cereal Splashbacks, giving each a “crisp cereal swirl” throughout.
“We wanted to take our flavor concepts and make people feel like a kid again, which is how we landed with our Cereal Splashback flavors, said Fredette in the statement. “There’s a flavor for every fan that will help bring them back to the prize-at-the-bottom-of-the-box days, watching Saturday morning cartoons in pajamas.”
The flavors are only available at Ben & Jerry’s scoop shops.
