New ‘Star Wars’ Initiative Could Land Fan ‘Episode VII’ Role
For the next 58 days, fans of the Star Wars franchise and supporters of UNICEF can enter a contest to win a guest role in the upcoming film, “Star Wars: Episode VII.’’
J.J. Abrams, the director of “Episode VII’’, used a video message to announce a new “Star Wars’’ initiative today called “Star Wars: Force for Change from Disney, Luscasfilm, and Bad Robot.’’
The campaign will raise funds and awareness for UNICEF (United Nations Children’s Fund) Innovation Labs, and each donation made through the campaign’s Omaze pagewill qualify the donor for a major prize package.
One lucky winner will be invited to the set of the upcoming “Star Wars’’ film where he or she and a guest will have a behind-the-scenes tour of the set as a guest of Abrams, meet members of the cast, and ultimately be transformed into an “Episode VII’’ character before filming a scene for the film.
Disney itself has commited $1 million to the campaign.
“The Star Wars fans are some of the most passionate and committed folks around the globe,’’ J.J. Abrams said in a statement. “We’re thrilled to offer a chance to come behind the scenes as our VIP guests and be in Star Wars: Episode VII. We’re even more excited that by participating in this campaign, Star Wars fans will be helping children around the world through our collaboration with UNICEF Innovation Labs and projects.’’
For more details, visit the “Star Wars’’: Force for Change website.
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