Dunkin’ Donuts to sell Keurig coffee makers
Dunkin’ Donuts, the Canton-based coffee-and-baked goods chain, said that participating stores will now sell the Keurig Brewing System through the end of the year as a way for customers to buy the coffee maker as a holiday gift.
Keurig brews coffee one cup at a time, andthe single-serve coffee market is hot. A Globe story in March noted that sales in the single-serve market had risen more than 112 percent year over year as more people are drawn to the convenience of brewing a cup at a time, according to the market research firm SymphonyIRI Group. Ground coffee sales, on the other hand, have risen less than 4 percent, and some see full-pot brewers going the way of the record player and the VCR.
Dunkin’ Donuts recently began selling K-Cup Portion Packs that are designed to be used by the Keurig brewing system. The suggested retail price for a 14-count box is $11.99.
According to the Dunkin’ press release, the Keurig Elite Brewing System brews a cup of coffee in under one minute at the touch of a button.
Keurig is the single-cup coffee brewing business of Green Mountain Coffee Roasters Inc., which is based in Waterbury, Vt.
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