Newsletter Signup
Stay up to date on all the latest news from Boston.com
JetBlue unveils new look coming soon to all planes
JetBlue is now more blue.
JetBlue is doubling down on its name by debuting a new, very blue look.
JetBlue on Wednesday called its new livery the boldest, bluest plane ever after going “all-in on the company’s namesake color.”
“As the company’s first brand refresh in a decade, the new colors and designs reflect a more joyful, contemporary and digital-first appearance,” company officials said in a press release.
The airline’s previous planes were mostly white. The update brings all blue planes with a larger, white logo, colorful winglets for “an extra pop of fun,” and an “energized and extended” tile tailfin pattern, according to JetBlue.
The new pattern and logo is also featured on the plane’s belly, making it instantly recognizable to plane spotters, noted the company. Customers will see the new design on the carrier’s Airbus A321 with Mint business class, named “A Defining MoMint,” which goes into service on Thursday. After that, more new livery designs with refreshed tailfin patterns will debut later this year.
“Liveries have always been a part of our identity. When you spot a JetBlue aircraft — whether on the ground or in the air — we want customers to recognize us as a travel brand that moves them differently than everyone else,” said Jayne O’Brien, head of marketing and loyalty for JetBlue, in a statement. “The new livery helps us stand out among a sky of legacy carriers, and is a stunning reflection of our role as a disruptor that uniquely combines lower fares and great service.”
Advertisement:
JetBlue is the largest carrier at Logan International Airport.
To comment, please create a screen name in your profile
To comment, please verify your email address
Conversation
This discussion has ended. Please join elsewhere on Boston.com