Tom Brady

Boston fans tuned in to watch Tom Brady advance to another Super Bowl

Tom Brady is headed to his 10th Super Bowl. Stacy Revere

January 25, 2021

Less than a minute to read

Tom Brady may have moved on, but locals are still tuning in to watch him go to the Super Bowl.

The Brady-led Buccaneers’ 31-26 victory over the Packers Sunday in the NFC Championship game on Boston 25 drew a substantial 36 overnight rating and 63 share in the Boston market.

Boston had the fifth-highest ratings of any market, trailing Milwaukee (48.1/77), Tampa (39.9/68), Providence (37.9/62), and Kansas City (37.1/65).

Nationally, the broadcast drew a 26.5 rating and 54 share, making it the highest-rated television program since Super Bowl LIV.

Chad Finn

Sports columnist

Chad Finn is a sports columnist for Boston.com. He has been voted Favorite Sports Writer in Boston in the annual Channel Media Market and Research Poll for the past four years. He also writes a weekly sports media column for the Globe and contributes to Globe Magazine.