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2026 Super Bowl commercials: The 10 best ads from the big game
Watch all of the best 2026 Super Bowl commercials, including ads featuring Ben Affleck, Peyton Manning, and more.
With the New England Patriots falling behind early in Super Bowl LX to the Seattle Seahawks and ultimately losing, 29-13, fans watching at home couldn’t be blamed for shifting their focus from the on-field action to sideshows like Bad Bunny’s halftime performance and the best Super Bowl commercials.
Super Bowl commercial mainstays like the Budweiser Clydesdales were back, as were celebrities making repeat appearances from prior years like Matthew McConaughey and Peyton Manning.
And for the fourth straight year, Ben Affleck starred in a commercial for Dunkin’. This year’s Dunkin’ Super Bowl commercial featured Affleck, Tom Brady, and a huge group of ’90s sitcom stars, including “Seinfeld” star Jason Alexander and “Friends” actors Jennifer Aniston and Matt LeBlanc.
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Here are my picks for the 10 best Super Bowl 2026 commercials (in alphabetical order) from this year’s Big Game, as well as a full list of all of the ads that aired during Super Bowl LX.
The best Super Bowl commercials
Anthropic
The CEOs of AI companies always seem to be making self-serious proclamations about how their technology will change the world. So it was refreshing to see Anthropic’s Super Bowl commercial have a sense of humor about AI agents. In particular, the company poked fun at one of its rivals, OpenAI, for its plan to integrate advertisements into its AI assistant, ChatGPT.
Budweiser
Budweiser is a brand that is all about tradition. So it makes sense that for its 150th anniversary, the company produced a heartwarming ad showing a Clydesdale foal and a bald eagle growing up together, crescendoing to the tune of Lynyrd Skynyrd’s “Free Bird.”
Coinbase
Sometimes being the weirdest commercial during the Super Bowl is the most effective strategy. Cryptocurrency exchange Coinbase had one of the more visually stark ads of the evening, flashing the lyrics to “Everybody” by the Backstreet Boys in the style of a karaoke machine. Best commercial? Maybe, maybe not. Best at making me stop what I was doing and stare perplexed at the TV? Absolutely.
Dunkin’
Ben Affleck threw it back to the ’90s for his 2026 Dunkin’ Super Bowl commercial, starring in a sitcom parody of “Good Will Hunting” alongside a slew of ’90s sitcom stars and former Patriots quarterback Tom Brady.
He Gets Us
In an effort to spread the word of Jesus to a younger demographic, the non-profit Come Near produced this ad highlighting the excesses of consumerism. Whatever your religious beliefs, you cannot deny the power of the advertisement’s slogan: “There’s more to life than more.”
Hellmann’s
Former “SNL” and “Brooklyn Nine-Nine” star Andy Samberg channeled his inner Neil Diamond in this spot for Hellmann’s, singing “Sweet Sandwich Time” to the tune of “Sweet Caroline” as he squirts mayo on the sandwiches of diners, including Elle Fanning.
Levi’s
Everyone from a Bruce Springsteen stand-in to Woody from “Toy Story” starred in this Super Bowl commercial for Levi’s — or at least their derrieres did, anyway. If the goal of a Super Bowl commercial is to sell a product with a simple but effective message, “Levi’s make everyone’s butt look good” is a home run.
Liquid I.V.
Liquid I.V. made hydration a central part of its Super Bowl ad, featuring a collection of singing toilets crooning Phil Collins’ “Against All Odds.” The ad goes from an oddity to a great punchline: “Take a look at your pee.”
Pepsi
Pepsi tried to reignite the Cola wars with their ad showing polar bears — Coca-Cola’s famous mascots — picking Pepsi Zero Sugar over Coke Zero in a blind taste test. The ad finishes with a nod to the infamous couple caught on the kiss cam at Coldplay’s Gillette Stadium concert.
Xfinity
As a giant fan of “Jurassic Park” it wasn’t just the fact that Xfinity reunited Sam Neill, Laura Dern, and Jeff Goldblum for the company’s Super Bowl ad: It was the subtle matching of specific scenes from the 1993 film, like Jeff Goldblum looking at a huge pile of shrimp instead of a pile of… something else.
2026 Super Bowl Commercials
‘The Adventures of Cliff Booth’
The first surprise of the night commercial-wise was the teaser for “The Adventures of Cliff Booth,” a sequel to Quentin Tarantino’s “Once Upon A Time in Hollywood” starring Brad Pitt as stuntman and Hollywood fixer Cliff Booth. David Fincher will direct the film, which is coming to Netflix sometime in 2026.
Amazon Alexa
Chris Hemsworth is convinced his wife Elsa Pataky’s new Alexa+ is out to kill him. But the ad sells the “Thor” star on the benefits of an in-home AI assistant.
Blue Square Alliance Against Hate
Robert Kraft’s non-profit (formerly known as Foundation to Combat Antisemitism) is back with another Super Bowl commercial highlighting the foundation’s mission “to stand up to Jewish hate and all hate by inspiring Americans to become active allies in the fight.”
Boehringer Ingelheim
Boehringer Ingelheim’s ad stars Octavia Spencer and Sofia Vergara, who encourage people to screen for kidney disease.
Bosch
Bosch’s Super Bowl commercial gives us a look at an “ordinary” Guy Fieri, before using the company’s power tools makes him look more like his typically flamboyant self.
Bud Light
As the ad copy provided by Anheuser-Busch punningly notes: “Peyton Manning, Shane Gillis, and Post Malone know a keg is the best way to get Super Bowl LX — and a wedding — rolling.”
Cadillac
Cadillac used its Super Bowl ad to unveil its Formula 1 racing team, which will begin competing in the auto racing league in 2026.
“Disclosure Day”
Other than the short teaser released late in 2025, not much is known about “Disclosure Day,” other than that it is an alien film both directed by and based on a story by Steven Spielberg. After “Close Encounters of the Third Kind,” “E.T.,” and “The War of the Worlds,” what else do you need to know?
Dove
Dove’s commercial aims to empower young female athletes, highlighting the company’s Dove Body Confident Sport program.
DraftKings
“Saturday Night Live” Weekend Update co-hosts Colin Jost and Michael Che put the “live” in “live betting” for this DraftKings ad.
e.l.f. Cosmetics
Cosmetics company e.l.f. tabbed Melissa McCarthy to star in a soft-lit, telenovela-inspired ad heavily featuring the company’s beauty products.
Fanatics
This year, Fanatics Sportsbook enlists Kendall Jenner to talk about the “Kardashian Kurse,” in which bad things happen to basketball players she dates.
Frank’s Red Hot
Frank’s RedHot taps Ludacris and Chingy to debut a new jingle about how its signature sauce is the GOAT.
Like many other tech companies advertising during the 2026 Super Bowl, Google put its AI assistant, Gemini, front and center.
Grubhub
George Clooney appears in a Grubhub ad directed by Yorgos Lanthimos to promote a deal that the delivery app offers to “Eat the Fees” on orders of $50 or more.
Hims & Hers
Hims & Hers — a company that offers GLP-1 weight loss drugs — has an ad that says the company gives people better access to health care that usually only rich people get.
Homes.com
Jeff Goldblum and “SNL” veteran Heidi Gardner, who regularly serve as spokespeople for Homes.com, were back in the company’s Big Game spot.
‘Hoppers’
Pixar advertised its latest film “Hoppers,” coming to theaters on March 6, early in the Super Bowl.
Instacart
Actor Ben Stiller and backflipping singer Benson Boone star in this spot for Instacart, directed by filmmaker Spike Jonze (“Being John Malkovich”).
Lay’s
The lifetime of a humble potato farmer and his family is captured in 60 seconds in this Super Bowl commercial for Lay’s.
Kellogg’s
William Shatner extolls the digestive power of Raisin Bran’ in this Super Bowl ad, billing himself as “Will Shat” and highlighting the cereal’s high fiber content.
Kinder Bueno
Podcast host Paige DeSorbo and veteran character actor William Fichtner team up in this Super Bowl commercial for candy bar Kinder Bueno, the brand’s first-ever Big Game ad.
MAHA
Allies of Robert F. Kennedy Jr. at the nonprofit MAHA Center aired this Super Bowl commercial asking Americans to get healthy again, featuring former boxing champion Mike Tyson.
‘The Mandalorian and Grogu‘
The 2023 WGA and SAG-AFTRA strikes were key in Lucasfilm’s decision to forego a Season 4 of “The Mandalorian” in lieu of developing this film, which is a direct follow-up to the Disney+ series.
‘Michael‘
Michael Jackson’s nephew, Jaafar Jackson, will be making his feature film debut playing the King of Pop in this biopic directed by Antoine Fuqua (“Training Day”). The film reportedly covers the entire arc of Jackson’s life and will “humanize but not sanitize” the late singer’s legacy.
Michelob Ultra
Several ads feature more than one celebrity or sports star. Michelob Ultra shows Kurt Russell training actor Lewis Pullman, as Olympic snowboarder Chloe Kim and hockey player T.J. Oshie watch on a ski slope.
‘Minions & Monsters’
The third standalone movie in the Minions franchise, itself a spinoff of the “Despicable Me” series, is coming to theaters July 1.
NERDS Candy
NERDS introduces it new Juicy Gummy Clusters candy in this Super Bowl commercial featuring Bravo personality Andy Cohen.
NFL
The NFL went for the heartstrings with its pair of Super Bowl commercials, showing how coaches can inspire young kids and using Mr. Rogers’ classic song “You Are Special.” (They’ve blocked them from display on other websites, so you can watch them both on YouTube.)
Novartis
Novartis touts a blood test to screen for prostate cancer with the tagline “Relax your tight end,” featuring football tight ends relaxing.
Novo Nordisk
“SNL” veteran Kenan Thompson served as the pitchman for Wegovy, the weight loss drug manufactured by Novo Nordisk. Joining him were musician/hype man DJ Khaled, and a quartet of actors: John C. Reilly, Danny Trejo, Danielle Brooks, and “SNL” alum Ana Gasteyer.
Oakley Meta
For the second year in a row, AI is making waves in Super Bowl ads. Oakley Meta touts their AI-enabled glasses in two action-packed spots showing Spike Lee, Marshawn Lynch and others using the glasses to film video and answer questions.
Oikos
Ravens running back Derrick Henry and actress Kathryn Hahn almost have their San Francisco cable car tour ruined, before the “Wandavision” star finds strength from her protein-packed Greek yogurt.
OpenAI
OpenAI used its allotted advertising time to introduce Super Bowl audiences to Codex, its coding agent for developers.
Poppi
Don’t think too hard about this Super Bowl commercial for Poppi featuring Charli XCX and Rachel Sennott: It’s a vibes thing.
Pringles
Pop star Sabrina Carpenter pops open a can of Pringles and designs her dream man: “Pringleleo,” a dude made entirely of the hyperbolic paraboloid-shaped crisps.
‘Project Hail Mary’
“The Martian” author Andy Weir wrote another sci-fi novel about an overmatched everyman facing space’s greatest challenges with 2021’s “Project Hail Mary.” The film adaptation stars Ryan Gosling as a middle school science teacher who wakes up with no idea how he got there. As he pieces things together, it becomes clear he has work to do.
Ramp
Financial operations platform Ramp teams up with “The Office” actor Brian Baumgartner for its 2026 Super Bowl commercial.
Redfin and Rocket Mortgage
Redfin and Rocket Mortgage are hiding a $1 million home somewhere in the Redfin app, waiting for one lucky winner to find it.
Ring
Ring’s Super Bowl commercial highlights a use for AI that will appeal to pet owners, in which users can upload photos of a missing pet to help locate them on any nearby Ring devices in the neighborhood.
Rippling
Cloud-based software platform Rippling highlights its HR and IT offerings in this Super Bowl ad starring “I Think You Should Leave” actor Tim Robinson.
Ritz
Jon Hamm, Bowen Yang, and Scarlett Johansson aren’t the partying types, but they’ll show up for a spread of Ritz crackers.
Ro
Telehealth firm Ro is using Serena Williams in their ad for GLP-1 weigh loss drugs.
Salesforce
Salesforce tapped Mr. Beast for its 2026 Super Bowl commercial, with the YouTube star creating a puzzle that could result in one lucky user winning $1 million.
Skechers
Skechers is one of two companies tapping actress Sofia Vergara for its 2026 Super Bowl commercials, with the “Modern Family” star highlighting the shoemaker’s Hands Free Slip-Ins.
Starbucks
Ahead of the 2026 Winter Olympics, a Starbucks deliveryman ferries coffee to actual Team USA athletes in the company’s Big Game ad.
State Farm
Danny McBride and Keegan-Michael Key’s Halfway There insurance agency highlights its shortcomings to customer Hailee Steinfeld when compared to State Farm using a song set to Bon Jovi’s “Livin’ On A Prayer”.
Squarespace
Emma Stone Yorgos Lanthimos have teamed up again, with the “Bugonia” filmmaker directing Stone in a black and white ad for Squarespace.
‘The Super Mario Galaxy Movie’
Mario, Luigi, Peach, and Toad are back in another video game-inspired adventure, this one drawing inspiration from the 2007 Nintendo title “Super Mario Galaxy.” Bowser (Jack Black) has been cut down to size, but his son, Bowser Jr. (Benny Safdie), is ready to seek revenge.
Svedka Vodka
Svedka Vodka enlisted Silverside AI, an AI studio, to help create their ad, which features their robot mascot FemBot along with a male counterpart, BroBot. They took that approach because of Svedka’s positioning as the “vodka of the future,” said Sara Saunders, chief marketing officer at Sazerac, which bought the Svedka brand in 2025.
T-Mobile
T-Mobile threw it back to the ’90s by bringing back the Backstreet Boys for its Super Bowl commercial.
“Toy Story 5”
A lot has changed about how children play since “Toy Story” came out 31 years ago. Case in point, while the majority of the toys (and voice actors) featured in the long-running Pixar series return for its fifth installment, the plot for the upcoming film concerns 8-year-old Bonnie’s new favorite plaything: A frog-like tablet named Lilypad (voiced by Greta Lee).
Toyota
Toyota is one of several companies using emotional hooks for its 2026 Super Bowl commercials, showcasing a family that drives generations of RAV4s (always remembering to buckle their “superhero belt”) and Rams wide receiver Puka Nacua communing with his younger self.
TurboTax
Actor Adrien Brody, recently seen in a searing Oscar-winning performance in “The Brutalist,” can’t adjust his dramatic acting to match TurboTax’s “drama-free” approach to filing your return.
Uber Eats
Uber Eats enlisted Matthew McConaughey for the second year in a row to convince celebrities — this year it is Bradley Cooper and Parker Posey — that football is a conspiracy to make people hungry so they order food.
Universal Orlando Resort
An older and younger brother get past the tension of a sibling dynamic thanks to a vacation at Universal Orlando Resort.
Volkswagen
VW’s 2026 Super Bowl commercial uses House of Pain’s “Jump Around” to encourage drivers to joyfully jump into life feet-first.
Wells Fargo
“Saturday Night Live” star Marcello Hernandez is the centerpiece for Wells Fargo’s 2026 Super Bowl commercial, which is focused on celebrating every financial milestone.
Wix Harmony
Wix Harmony debuted an ad that features its web design software that uses AI tools. Wix is also airing an add for Base44, an AI app builder. And OpenAI will advertise during the game with a yet-to-be revealed ad.
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Material from the Associated Press was used in this report.
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