New England Patriots

Buffalo Bills to debut their ‘Cold Front’ uniforms Sunday night against the Patriots

"The city's DNA stitched into fabric."

Bills vs Patriots on January 5, 2025 (Barry Chin/Globe Staff).

The Buffalo Bills are hoping for an early winter as they give fans a first look at their new “Cold Front” uniforms this Sunday against the Patriots.

These are a part of the NFL’s new “Rivalries” jerseys, which saw the AFC East and NFC West teams bring in new uniforms for certain divisional games. They were announced back in August as part of a partnership between the NFL and Nike.

The Bills have described the uniforms as having “the city’s DNA stitched into fabric,” with Buffalo being known for freezing conditions in the postseason. The all-whites give off a snowy sensation, while the shoulder and leg pads are designed to look like cracked ice.

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Along with the cold look, the Bills stated the uniforms are meant to show love to their city. While all their other options say “Bills” on the front, these instead say “Buffalo,” paying tribute to the city and fans.

In addition, the inside tag of the jersey says “Bills Mafia,” the name given to the famously rowdy Bills fanbase.

The “Rivalries” jerseys were brought in to give something extra for fans to be excited about, as teams only wear them once a season. As well as the rarity, they emphasize the importance of in-division games, such as the upcoming Bills-Patriots bout.

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Not only will the “Rivalries” get the Buffalo crowd pumped, the Bills have informed fans to wear all white to the game to match the players. They will be providing white rally towels for supporters, encouraging as much energy as possible.

This sea of white may be intimidating to walk into, so all eyes will be on whether the Patriots are able to overcome it Sunday night.

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