Get the latest Boston sports news
Receive updates on your favorite Boston teams, straight from our newsroom to your inbox.
The Buffalo Bills are hoping for an early winter as they give fans a first look at their new “Cold Front” uniforms this Sunday against the Patriots.
These are a part of the NFL’s new “Rivalries” jerseys, which saw the AFC East and NFC West teams bring in new uniforms for certain divisional games. They were announced back in August as part of a partnership between the NFL and Nike.
SNF will feature the @BuffaloBills in their “Cold Front” Nike Rivalries uniforms ❄️
— NFL (@NFL) October 1, 2025
NEvsBUF– Sunday 8:20pm ET on NBC
Stream on @NFLPlus + Peacock pic.twitter.com/e610tkNr4v
The Bills have described the uniforms as having “the city’s DNA stitched into fabric,” with Buffalo being known for freezing conditions in the postseason. The all-whites give off a snowy sensation, while the shoulder and leg pads are designed to look like cracked ice.
Along with the cold look, the Bills stated the uniforms are meant to show love to their city. While all their other options say “Bills” on the front, these instead say “Buffalo,” paying tribute to the city and fans.
In addition, the inside tag of the jersey says “Bills Mafia,” the name given to the famously rowdy Bills fanbase.
The “Rivalries” jerseys were brought in to give something extra for fans to be excited about, as teams only wear them once a season. As well as the rarity, they emphasize the importance of in-division games, such as the upcoming Bills-Patriots bout.
Not only will the “Rivalries” get the Buffalo crowd pumped, the Bills have informed fans to wear all white to the game to match the players. They will be providing white rally towels for supporters, encouraging as much energy as possible.
This sea of white may be intimidating to walk into, so all eyes will be on whether the Patriots are able to overcome it Sunday night.
Receive updates on your favorite Boston teams, straight from our newsroom to your inbox.
Stay up to date with everything Boston. Receive the latest news and breaking updates, straight from our newsroom to your inbox.
To comment, please create a screen name in your profile
To comment, please verify your email address
Conversation
This discussion has ended. Please join elsewhere on Boston.com