How much did Tom Brady’s Dunkin’ tracksuit, football gear sell for at auction?

Brady put more than 20 watches and several jerseys from his football career up for auction.

Tom Brady's "DunKings" tracksuit sold for over $50,000. Business Wire

December 11, 2024

2 minutes to read

Tom Brady may not necessarily be hurting for cash these days, especially after signing a 10-year, $375 million contract with FOX.

But the Patriots legend did clear out some of his inventory this week, auctioning off plenty of game-worn gear from the gridiron, a million-dollar watch, and yes, most important of all — his “DunKings” tracksuit from Dunkin’s 2024 Super Bowl ad with Ben Affleck and Matt Damon.

Brady’s collection of valuables — dubbed “The GOAT Collection: Watches & Treasures from Tom Brady” — was auctioned off by Sotheby’s and officially closed on Dec. 10.

In total, Brady secured over $9 million from the sale.

Some of Brady’s football gear auctioned off included the helmet from his final Patriots season in 2019 (sold for $102,000), as well as his wristband from Super Bowl LI against the Falcons ($204,000).

The most valuable piece of football gear that Brady sold was a game-worn jersey from his final game at Michigan — the 2000 Orange Bowl — which went for $792,000.

Brady also sold 21 luxury-brand watches ranging from Rolex, IWC, Patek Philippe, Audemars Piguet, and more.

The most valuable watch sold was a “rare variant” of a Rolex “Paul Newman” Daytona watch — which Brady wore at his return to Gillette Stadium during New England’s 2023 season opener against the Eagles. It sold for $1.14 million.

And yes, Brady’s “DunKings” tracksuit sold for $50,400.

Here’s the list of Brady’s football collection, including how much it was all sold for.