New England Patriots

Tom Brady appears to have started a new post-win social media tradition

"Let's go!"

Tom Brady
Tom Brady heads off the field and into the locker room following a New England victory. Jim Davis/Globe Staff

Goodbye ‘TB Times,’ hello Instagram videos.

Patriots quarterback Tom Brady’s fake newspaper, the TB Times, is no longer printing this season, but five-time Super Bowl champion has apparently found a new way to celebrate New England’s victories.

Following the Patriots’ 38-7 rout of the Miami Dolphins Sunday afternoon, Brady posted a celebratory video on Instagram. The clip featured Brady outdoors with his eight-year-old son Benny, who was rocking a No. 12 jersey.

https://www.instagram.com/p/BoXfD5GHidS/?hl=en&taken-by=tombrady

Brady kept things quick, as he touched on both the recent win and the upcoming game against the Indianapolis Colts at Gillette Stadium Thursday night.

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“Great to be back in the win column, 2-2,” he said, with Kodak Black’s “TRANSPORTIN” playing in the background. “It’s coming quick. Foxborough. Thursday night, baby. Got to get to 3-2. Let’s go!”

The video is Brady’s second of the year. After New England’s season-opening victory over the Houston Texans, he also shared a short clip. The videos, like the TB Times, appear to be posted only after Patriots wins and always close with one of Brady’s favorite catchphrases: “Let’s go!”

https://www.instagram.com/p/Bnhrz7bFLe_/?hl=en&taken-by=tombrady