New England Patriots

Bill Belichick to join NFL’s ‘My Cause, My Cleats’

Bill Belichick sneakers
Bill Belichick's sideline sneakers for "My Cause, My Cleats" on Sunday. Bill Belichick Foundation

Patriots players aren’t the only ones who will be debuting customized footwear against the Bills on Sunday. New England’s head coach Bill Belichick will also wear a pair of sneakers in honor of the league’s annual “My Cause, My Cleats” initiative.

It’s the second year players and coaches have been permitted to don one-of-a-kind shoes designed to raise awareness for charitable causes. Belichick will support the Bill Belichick Foundation, which looks to provide coaching, mentorship, and financial assistance to student athletes, communities, and other organizations in need.

The game-worn sneakers will be auctioned off after Sunday’s game with all of the proceeds going to Belichick’s foundation. As of Saturday, the highest bid stood at $1,520.

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Julianna Rankin, the 2016 Bill Belichick Foundation scholarship recipient, unboxed the coach’s custom shoes, as Belichick was unavailable for the big reveal at Gillette Stadium. Rankin is a sophomore on the Mount Holyoke College lacrosse team.

Julianna Rankin

Julianna Rankin