The Patriots want to trademark some of Robert Kraft’s Super Bowl podium words
Patriots owner Robert Kraft had been on the podium before. But following his team’s historic comeback and the prolonged Deflategate controversy, the Patriots’ fifth Lombardi Trophy contained extra meaning.
“A lot has transpired during the last two years and I don’t think that needs any explanation,” Kraft said from the podium in Houston, after accepting the Super Bowl LI trophy. “I want to say to our fans, our brilliant coaching staff, our amazing players who were so spectacular, this is unequivocally the sweetest.”
Now, the Patriots are hoping to cement those words — in federal code.
According to U.S. Patent and Trademark Office records, the team filed to trademark the phrase “Unequivocally the Sweetest” last month.
The purpose of the April 17 filing is “pre-recorded DVDs featuring sports,” public records show. The “Unequivocally the Sweetest” trademark application has met the minimum filing requirements and is awaiting review by an examiner, according to the patent office’s website.
The Patriots also filed on April 16 to trademark “Safety Squadron,” a phrase that is emblazoned on shirts that safeties coach Steve Belichick recently had made for his corps of defensive backs. However, the organization’s filing says the purpose of the intended “Safety Squadron” trademark is for “entertainment services, namely, providing expert commentary on sports events via the Internet.” Its application is also awaiting review.
According to ESPN, which first reported the most recent filing, the Patriots are “one of the most active organizations in sports as far as trademarking phrases goes.”
The team also filed to trademark the phrase “Blitz for Six” for clothing in February, just two days after the team won its fifth Super Bowl, as well as coach Bill Belichick’s favorite saying, “No Days Off.”
In January, they filed to trademark “Ignore the Noise” — another Kraft saying that became somewhat of a motto for the team during the Deflategate saga — and “OneMore,” a commonly used social media hashtag that also shows up on a knit hat in the Patriots Pro Shop.
The Patriots have also registered trademarks for “Do Your Job,” “Next Game Up,” “The Patriot Way,” and “We Are All Patriots.”
