The price for a Super Bowl advertisement is up 11 percent since last year
If you’re thinking about putting an advertisement in Super Bowl 50, you’re going to have to cough up more dough than ever.
This year, CBS is charging as much as $5 million for a 30-second Super Bowl ad. That’s 11 percent higher than the base price of $4.5 million that NBC charged in the 2015 Super Bowl, which was the most-watched broadcast in the history of U.S. television at around 114 million viewers. According to Kantar Media, the price of a 30-spot has increased by approximately 75 percent over the last decade alone, and generates a total of $2.19 billion in sales.
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Super Bowl ads like the Doritos clip above can be funny and sometimes quite memorable. However, if a brand is less prominent than say, a Chevrolet or Doritos, getting your ad on the air during the Super Bowl might not be worth it, according to Richard Torrenzano, CEO of The Torrenzano Group.
“The ads are funny. They are indeed an event,’’ Torrenzano said in a press release. “But do you remember any of the ads from last year and who sponsered them? Most consumers do not.’’
In some cases, companies could lose millions of dollars.
“When you add on actual costs of the commercial’s production, high priced talent, entertainment of clients at the event, as well as transportation, logging, staff time, marketing activities, social media, and promotions aimed at employees and customers — costs often top $10 million,’’ says Torrenzano.
And if they want an ad that lasts more than 30 seconds, the costs just keep going up.
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