Media

‘Sunday Night Football’ is ratings champion again

Members of the NBC "Sunday Night Football" crew are seen on their sideline set before a game between the Colts and the Patriots in Indianapolis, Sunday, Oct. 18, 2015. (AP Photo/John Minchillo)

Much attention (and a decent amount of schadenfreude) has been paid to the relative erosion of the NFL’s massive television ratings in recent years, and the attention is appropriate. So is the schadenfreude, for that matter.

But the continued success of NBC’s “Sunday Night Football” — which remains staggering, if slightly less staggering than before — serves as the primary example of why the sport’s demise, particularly as a desirable television product, is greatly exaggerated.

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