Entertainment

NFL star Antonio Brown pitches in for Norwood-based shoe company on ‘Shark Tank’

ISlide was founded in Norwood back in 2013.

SHARK TANK - "Episode 801"- "Shark Tank," the critically acclaimed and Emmy Award-winning reality show that revolutionized entrepreneurship in America, is back for an eighth season with the Sharks continuing the search to invest in the best businesses and products that America has to offer. In the season premiere and for the first time, the feeding frenzy begins with six Sharks instead of the usual five circling the Tank, airing FRIDAY, SEPTEMBER 23 (9:00-10:01 p.m. EDT), on the ABC Television Network. ABC / Michael Desmond

It’s go big or go home for Justin Kittredge, the former head of Reebok Basketball and current founder and CEO of ISlide.

Kittredge is set to appear on ABC’s Shark Tank September 23 at 9 p.m., where he will pitch his Norwood-based slide sandal company with help from the Pittsburgh Steelers’ Antonio Brown.

“Taking ISlide to Shark Tank has been amazing,” Kittredge said in a statement.  “We’re ready to show the world that we’re doing more than just making sandals.  We’re starting a movement of self expression.”

ISlide was founded back in 2013 with the goal of changing the custom-shoe business. Individual consumers can buy one custom pair for themselves or companies can buy them in bulk to sell on their own site.

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And Brown is not ISlide’s only celebrity supporter.

DJ Khaled discovered the brand and started giving them as gifts to other high profile TV celebrities, such as Ellen DeGeneres and Chelsea Handler.

“Business is booming,” Kittredge said in a statement, “and it can only get bigger.”

See Kittredge and Brown on Shark Tank’s season eight pre on September 23 at 9 p.m.

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