TD Bank extends their sponsorship of the Celtics
The team announced they extended their partnership with the company through the 2044-45 season.
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The Celtics announced the extension of their partnership with TD Bank through the 2044-45 season Friday.
“We’re elated to extend our partnership with TD Bank, and build on our shared commitment to community engagement and connection with our fans,” Boston Celtics president Rich Gotham said in a statement. “TD Bank’s continued investment in our initiatives makes a significant impact, and their ongoing support ensures we can continue providing unique experiences for fans while contributing to meaningful causes that benefit the Greater Boston area.”
This sponsorship will continue the bank’s role as the executive retail and online banking provider for the Boston and Maine Celtics.
Specifically in Boston, TD Bank will continue to enhance fan engagement through events such as ‘Opening Night’ and ‘Kids Day.’ The company will also continue to work within the Greater Boston community with TD Bank’s CommUNITY Crew program and continue to work with nonprofits through initiatives such as TD Bank Community Clubhouse and Courtside Kids.
In this new extension, the bank will launch a season ticket wait list that will enhance “engagement with this dedicated Celtics fanbase.”
With the Maine Celtics, TD Bank will add specialty games, such as ‘EmpowHER Night’ and ‘Fan Appreciation Game.’ They will also hold CommUNITY Crew events in Maine to support its local communities.
“TD’s New England heritage runs deep,” said Leo Salom, TD Bank president and CEO, in a statement. “Since 2004, we’ve proudly stood alongside Celtics fans, whether it’s celebrating unforgettable moments at TD Garden, bringing unique perks to our customers or supporting programs that uplift the communities we serve. As the official bank of the Boston Celtics for the next 20 years, we’re excited to keep growing this relationship and creating even more ways to support the team, the fans, and the community we all love. Go Celtics!”
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