Celtics’ Jayson Tatum named to Forbes ‘30 Under 30’ list
"That complements a robust portfolio off the court, which Forbes estimates earns him $13 million annually and includes a sneaker deal with Nike's Jordan Brand."
Jayson Tatum is adding yet another accolade to his already hefty resume this year.
The 2024 NBA champion and five-time All-Star was named to Forbes’ “30 Under 30” list this week — headlining a sports section alongside Caitlin Clark of the WNBA’s Indiana Fever.
Tatum has accomplished plenty so far in 2024 — leading the Celtics to a sought-after 18th championship in June before signing the largest contract in NBA history (five years, $315 million) just a few weeks later.
Just days after putting to paper on his megadeal, Tatum was named as the cover athlete of NBA 2K25.
Tatum’s eventful summer concluded in August when he won his second gold medal with Team USA at the 2024 Summer Olympics in Paris.
“Jayson Tatum led the Celtics to four conference finals and an NBA Finals appearance before winning his first (the franchise’s 18th) championship in June 2024,” the Forbes entry noted, as transcribed by Rin Velasco of USA Today Network.
“That complements a robust portfolio off the court, which Forbes estimates earns him $13 million annually and includes a sneaker deal with Nike’s Jordan Brand and a starring role in Netflix reality series “Starting 5. Tatum has also already made more than $120 million (pretax) on the court, money he has (mostly) squirreled away, at his mom’s insistence.”
As part of the announcement, Forbes’ Justin Birnbaum spoke with Tatum for a sitdown interview. Beyond reflecting on Boston’s 18th title, Tatum also discussed his future goals.
“I want to continue to keep getting better,” Tatum said. “As a kid, I was very motivated — I set a bunch of goals for myself, and I’ve been blessed in real time to slowly be able to check off certain boxes that I wanted to accomplish.
“I want to win MVP one day. I want to win more championships. I want to be Finals MVP. Those are at the top of the list of the things I still want to accomplish.”
Tatum has continued to see his stock soar in his eighth season with the Celtics — leading the way for a 17-4 squad that is viewed as the favorites to repeat in the postseason.
Tatum was named the Eastern Conference Player of the Month for October/November on Tuesday — the fifth time he’s accomplished that feat in his career. Only Larry Bird has won more Player of the Month honors (7) with the Celtics.
Tatum was the only player in the Eastern Conference to average at least 28.0 points, 8.0 rebounds, 5.0 assists, and 1.0 steals per game through the first six weeks of the new season.
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