Jaylen Brown calls out Nike’s ‘weird energy’ after sending ‘childish’ tweet

The 2024 NBA Finals MVP labeled Bucks forward Giannis Antetokounmpo as “childish” after a recent matchup in Milwaukee

Jaylen Brown responded to Nike after their recent tweet regarding Giannis Antetokounmpo. (AP Photo/Morry Gash)

November 14, 2024

1 minute to read

It didn’t take very long for Jaylen Brown to respond to Nike after the sporting giant seemingly trolled the swingman on social media Thursday.

Nike sparked the latest chapter in its ongoing feud with Brown shortly after the 2024 NBA Finals MVP labeled Bucks forward Giannis Antetokounmpo as “childish” after a recent matchup in Milwaukee. Brown was irked after Antetokounmpo faked a handshake before pulling his arm away from Brown after a hard foul.

After Antetokounmpo — who is under contract with Nike — dropped 59 points against the Nets on Wednesday, Nike Basketball fired off a tweet in support of the Bucks star, while using some conspicuous word choices.

“Nothing childish about ‘em. 59 for the Greek freak,” the tweet read.

Nothing childish about ‘em. 59 for the Greek freak.
— Nike Basketball (@nikebasketball) November 14, 2024

Given the clear reference to Brown’s comments, the Celtics star responded on Thursday evening.

“Yall got weird energy,” Brown posted in response.

Yall got weird energy https://t.co/f8DTuq2YCQ
— Jaylen Brown (@FCHWPO) November 14, 2024

Brown has never been shy when it comes to voicing his grievances about Nike over the years. In 2022, he publicly questioned the company’s ethical intentions after it cut ties with Kyrie Irving.

Things boiled over this past summer after Brown was passed over on several occasions for a spot on Team USA’s roster ahead of the 2024 Summer Olympics.

On multiple occasions, Brown implied that his sour relationship with Nike played a part in why he was not added to the Olympic roster — a claim that USA basketball director Grant Hill denied.

Brown also landed another dig against Nike with the release of his song “Just Do It” — referencing the company’s famous slogan — during the summer.

“I’ll say this,” Brown told Stephen A. Smith last month. “In 2028, if I have to sign to Nike to increase my likelihood to play [with] USA Basketball, I’ll pass.”