Boston Bruins

Boston Needs to Step Up Its Pregame Action

Bell Centre in Montreal.

Ahead of Game 3 between the Canadiens and Bruins, spectators were dazzled by a impressive pregame performance.

With a montage of images showing on the ice at the Bell Centre, a torch was skated across the rink, and a roaring crowd, it was like something from the Olympic opening ceremonies.

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Montreal’s pregame routines are becoming legendary. Here is a video of their Game 3 against the Lightning.

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The show is the work of a small company 4u2C, owned by Yves Aucoin and Stéphane Mongeau, which the Canadiens hired to up the pre-game ante. The Montreal Gazette has the details:

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We can’t let the Habs have all the glory can we? It’s about time for Boston to upgrade its pregame efforts – and then win on the ice, of course.

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