The specific design details that make homes worth more money
If you watch as much HGTV as we do, you’ll soon learn what design trends seem to be en vogue.
And it turns out, as seen from a Zillow Digs analysis, homes with listings that boast about these trends tend to sell faster and for more money.
After analyzing listing descriptions from over 2 million homes nationwide sold between January 2014 and March 2016, Zillow found that homes with “craftsman” features did best, especially if the listing used the phrase “barn door,” which was defined as “a rustic sliding door often used on bedroom closets and kitchen pantries.”
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Homes that highlighted a “barn door” sold for an average of 13 percent above their expected value and 57 days faster than the average home in their area.
“Your listing description is an opportunity to highlight specific details and finishes that might not be visible in photos,” Dr. Svenja Gudell, Zillow chief economist, said in a statement. “Craftsman-style homes and amenities resonate incredibly well with today’s buyers – so if you’ve got them, flaunt them!”
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Other phrases that faired well for sellers were “Shaker cabinet” (sold for 9.6 percent more than expected and 45 days faster), “farmhouse sink” (sold for 7.9 percent more than expected and 58 days faster), and “subway tile” (sold for 6.9 percent more than expected and 63 days faster).
Zillow noted that in Boston, the feature with the highest prevalence was, maybe not so shockingly, exposed brick. In fact, 10 percent of all listings in the U.S. mentioning “exposed brick” are in Boston.
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