The power of the real estate drone
For high-end homes, nothing beats a flying drone video.
People in the market for a multi-million dollar home tend to appreciate a little artistic grandeur in their lives. Hence the power of listing videos stuffed with soaring shots of mansions and their surroundings, made possible by flying drones.
The Boston Globe details the not-always-legal status of commercial drone use. But some in the Boston real estate market find the resulting videos too good to turn down.
“When you’re trying to give a sense of the overall emotion that the property gives off, it’s been terrific to capture that,’’ broker Robert Kinlin of Robert Paul Properties Inc. told The Globe.
Gail Petersen Bell, senior vice president for Home Center Sotheby’s International Realty, has used drone videos and photos to market many of her property listings.
One of the properties is a $5,989,000 home with five bedrooms, 6 bathrooms and 9,990 square feet in Marshfield.
“It’s a very high end home and it sits on a spot that really needed to show the proximity to the North River and the estuaries,’’ Bell told Boston.com. “Regular photography was not going to be able to capture that. It was the only way to do it.’’
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And she said the clients have loved it.
“That’s why they called me,’’ she said. “It becomes very important for my marketing strategy. The job is to do the best I can for my clients and it’s been a huge tool in my toolbox.’’
Here are a few other examples of real estate drone videos:
This video, produced by Toucan Aerial Photography, is a four-bedroom, four-and-a-half bathroom, 5,500-square-foot home in Beverly.
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Great Rock and Little Rock Islands are for sale in Scituate. Campion and Company Real Estate had a aerial video produced by Boston Virtual Imaging of the property.
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