Airport ad cites Boston’s high home prices in pitch for Pittsburgh
Scene Steeler: Marketing group touts affordable housing in bid to intercept residents from other cities.
To attract new residents, a Pittsburgh group is using Boston’s high home prices as a way to show how living in the “Iron City” is considerably cheaper.
A group called Pittsburgh Today has an advertisement up in Pittsburgh International Airport that compares the median list prices for a three-bedroom home in various cities.
Other cities are using #Boston's lack of affordability as a marketing ploy… pic.twitter.com/W6Hd3F65E9
— Jarjoh.bsky.social 🟥🚰🌇 (@jarjoh) October 23, 2018
In a bright, angry-looking red at the far right is the tallest bar on the graph, the one that shows Boston’s median price: $439,000. To the left, in a cool aqua, is the bar representing Pittsburgh’s median price of $159,000. Pittsburgh’s price is actually second to lowest on this graph — buyers in Cleveland can get the same-size home for $134,900.
Pittsburgh Today cites the real estate website Zillow for the data.
“Pittsburgh is one of America’s most affordable metro housing markets — meaning lower living costs and higher quality of life,” the ad reads.
Pittsburgh Today collects data on the region, from housing and health to art, education, and the economy.
Subscribe to the Globe’s free real estate newsletter — our weekly digest on buying, selling, and design — at pages.email.bostonglobe.com/AddressSignUp. Follow us on Facebook and Twitter @globehomes.
To comment, please create a screen name in your profile
To comment, please verify your email address
Conversation
This discussion has ended. Please join elsewhere on Boston.com