Yo Got $1 Million, Then It Got Hacked
So, this is what a startup worthy of a $1 million investment looks like today.
Beyond this sentence, I’m not going to question whether Yo, a stupid app with one stupid function that lets you send the word “Yo’’ to your friends and that might have been launched as an April Fools’ joke, should have received that kind of funding on the basis of what it does. Others have already done so quite well, noting (among other things) that it cost literally nothing for the designer to build.
But even if the app does have a function—there’s an argument, though not a very good one—you’d think those sinking money into it would do at least a little bit of due diligence into that eensy-weensy thing you hear about now and then in tech: Security.
Yes, Yo has already been hacked. And according to the college student hackers, it was really, really easy to do. From TechCrunch:
[fragment number=0]
So some college kids have already gotten access to the phone numbers of all 200,000 Yo users and have the ability to, at the very least, annoy the hell out of them with yo after yo after yo.
[fragment number=1][fragment number=2]
But hey, at least that $1 million hung around the headlines for a few days…and at least now founder Or Arbel has somewhere to spend it.
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