Facebook to Let You Say Which Ads You Want
Facebook will reportedly announce today that it will give users more control over which ads they see.
From the New York Times:
[fragment number=0]
[fragment number=1]
It’s arguably nice of Facebook to offer a little more transparency and give users some control over this.
But before we laud the company, let’s make sure to acknowledge this really means Facebook is going to the source in figuring out how to get you to buy more stuff from their advertisers. They—like any media company, social or otherwise—have always wanted to know which kinds of ads you want to see and have tried their darndest to figure it out. Still, who’d know better than you?
Also from the Times:
[fragment number=2]
Facebook will also soon begin gaining info on your interests by examining what you do on other websites that interact with the service. Previously, the company’s profile of what to serve you was mostly based on what you did on Facebook itself.
Your opinion on whether or not this is a good thing probably has to do with your opinion with targeted advertising, which probably has to do with your opinion on advertising in general. (By the way, do you watch QVC?) It should be noted, those opinions probably have at least a little to do with your thoughts on whether or not services like Facebook should be free for users.
To comment, please create a screen name in your profile
To comment, please verify your email address
Conversation
This discussion has ended. Please join elsewhere on Boston.com