Dunkin’ Donuts continues to go after hockey fans with league-wide NHL partnership
Bruins forward David Backes will be an official spokesman for the coffee chain.
There’s an iced coffee pun in here somewhere.
The NHL announced Monday a new partnership with Dunkin’ Donuts, making the Canton-based coffee chain not only the league’s official coffee, but also the official doughnut and breakfast sandwich.
The NHL says it will be Dunkin’ Donuts’ first national sports league partnership. The fast food company agreed to a partnership with the newly-formed, four-team National Women’s Hockey League last year and has maintained deals with individual athletes and teams (across multiple sports), including the Boston Bruins.
Dunkin’ Donuts partnered with the U.S. men and women’s national hockey teams last February.
How *cool* is this? We’re now a partner & official coffee of the @NHL in the U.S! First stop: #WinterClassic ❄️🏒#Brewedforthis pic.twitter.com/DNp7EYUBgk
— Dunkin’ (@dunkindonuts) December 5, 2016
As part of the NHL partnership, which will be officially launched January 2 at the 2017 Winter Classic, Bruins forward David Backes and Rangers defenseman Ryan McDonagh will be national brand spokesmen for Dunkin’ Donuts and will be featured in ads with Meghan Duggan, a forward for the Boston Pride and U.S. women’s national team.
In a statement, Dunkin’ Brands marketing vice president Tom Manchester said Dunkin’ Donuts and NHL devotees “are some of the most loyal, energetic and passionate fans around.”
“Dunkin’ Donuts’ coffee, donuts and breakfast sandwiches are sure to keep hockey fans running throughout the season,” Manchester said.
Hopefully, they can get the infamously caffeine-driven Jaromir Jagr some free Dunkin’ coffee, too.
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