Georgia sports store employees pulled Falcons championship gear from the shelves Sunday night

Employees at a sporting goods store in Georgia were forced to do an about-face late Sunday night when the New England Patriots stunned the nation during the biggest comeback in Super Bowl history, defeating the Atlanta Falcons in overtime.

During the third quarter, when the Pats were losing 28-3, employees at Dick’s Sporting Goods in Buckhead stocked shelves with Falcons championship hats, T-shirts, and more. The store planned to open after the game to sell the merchandise, said Doug Evans, a Fox 5 reporter on the scene, in a broadcast.

Dick’s Sporting Goods in Buckhead getting the Super Bowl Champion shirts ready. Doors open after the game. #SuperBowl #falconsonfox5 pic.twitter.com/OLNQVHhbyl

— Doug Evans (@dougevansfox5) February 6, 2017

“And then it all collapsed,” Evans said in the broadcast. (The anticipated Falcons victory, that is, not the store shelves.)

When the Pats won the game, Dick’s employees scrambled to pull the Falcons gear that wrongly referred to the Falcons as Super Bowl champs, yanking T-shirts off mannequins and hats off shelves.

When I thought the #Falcons loss couldn’t get any more depressing, I ran across this video from ATL. They already had the merchandise out! pic.twitter.com/T9Wxd5XHDx

— Cody Chaffins (@CodyChaffins) February 6, 2017

Another Fox 5 reporter posted the photo below, calling it “the heartbreaking image of the night.”

https://twitter.com/Tiff_Griff/status/828627607763746818