National News

White House attacks Amazon over idea of showing tariffs’ cost

The White House press secretary, Karoline Leavitt, attacked the retail giant over a report that suggested Amazon would highlight tariff-related price increases. Amazon said it was “not going to happen.”

White House press secretary Karoline Leavitt with Treasury Secretary Scott Bessent, back left, shows a picture of Jeff Besos as she responds to a question about Amazon, during a briefing in the James Brady Press Briefing Room at the White House, Tuesday, April 29, 2025, in Washington. Manuel Balce Ceneta / AP

There’s a fresh spat brewing between the White House and Amazon.

White House press secretary Karoline Leavitt on Tuesday accused the online retail giant of being “hostile and political,” citing a report — disputed by Amazon — from Punchbowl News saying that the company would start displaying the exact cost of tariff-related price increases alongside its products.

Displaying the import fees would have made clear to American consumers that they are shouldering the cost of President Donald Trump’s tariff policies rather than China, as he and his top officials have often claimed would be the case.

An Amazon spokesperson said the company had considered a similar idea on part of its site, Amazon Haul, which competes with Temu, a Chinese retailer. Temu primarily ships directly to consumers and has begun displaying “import charges” to reflect the end of a customs loophole that had exempted low-priced items from tariffs.

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“Teams discuss ideas all the time,” the spokesperson, Ty Rogers, said in a statement. He said it was never under consideration for the main Amazon site, adding, “This was never approved and is not going to happen.”

Standing beside Treasury Secretary Scott Bessent during a briefing at the White House on Tuesday morning, Leavitt tore into the retailer. She said that she had just been on the phone with the president about the report, and she asked why Amazon hadn’t done such a thing when prices increased during the Biden administration because of inflation.

Leavitt said it was “not a surprise” coming from Amazon, as she held up a copy of a 2021 article from Reuters with the headline, “Amazon partnered with China propaganda arm.”

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Trump’s aggressive tariffs on Chinese goods have touched off an escalating trade war, even as his administration has backed off its broader global levies amid what it said were negotiations with dozens of nations on new trade deals.

Leavitt’s attack on Amazon was all the more noteworthy because the company’s founder, Jeff Bezos, has lately gone to great lengths to curry favor with this White House. Amazon donated $1 million to Trump’s inaugural fund, securing seats for Bezos and his bride-to-be in the Capitol Rotunda for the inauguration.

In December, Bezos explained his Trump-ward turn while speaking at The New York Times DealBook conference. “What I’ve seen so far is he is calmer than he was the first time,” Bezos said of Trump, “more confident, more settled.”

He added, “I’m very hopeful. He seems to have a lot of energy around reducing regulation.”

Leavitt was asked whether the White House still considered Bezos to be a Trump supporter, given the latest report.

“Look, I will not speak to the president’s relationships with Jeff Bezos,” Leavitt said, “but I will tell you that this is certainly a hostile and political action by Amazon.”

This article originally appeared in The New York Times.

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