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Former WBZ anchor Liam Martin joins another ex-journalist’s PR firm
Martin is stepping into a new role at Newsmaker Marketing, founded by another former news anchor, Jackie Bruno.
Fresh off his retirement from TV news, former WBZ anchor Liam Martin is stepping into a new role with Boston public relations firm Newsmaker Marketing.
Martin joins Newsmaker as partner and chief marketing officer, teaming up with founder and CEO Jackie Bruno — a former news anchor herself — and partner and president Rachel Robbins. The Emmy Award winner and Cohasset native announced his departure from TV news last week after nine years with WBZ, citing his wish to spend more time with his family.
“I am incredibly excited to join this immensely talented team,” Martin said in a statement Thursday, also praising Bruno and Robbins. “It’s no mystery how they’ve managed to take Boston’s PR and marketing scene by storm, and I feel very lucky to be joining them.”
Launched in 2022, Newsmaker prides itself on storytelling and journalistic expertise, leveraging Bruno’s on-air career at NBC Boston and NECN, plus Robbins’s years as an assignment editor at WCVB and NECN (followed by a stint at the Watertown-based PR firm Greenough).
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“Liam joining our team furthers our mission to reinvent how PR is done by telling clients’ stories through the lens of journalists,” Robbins said in a statement, calling Martin “one of the best storytellers in Boston.”
Bruno, for her part, described Martin as “one of the most brilliant people I have ever met, and one of the most talented journalists in the industry.”
Like Bruno — who shared her experience with burnout in a Boston magazine essay last year — Martin recently opened up about his decision to leave TV news, his role as a dad, and his struggle with mental health in an article slated for the magazine’s April issue.
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“Putting this down on the page was a powerful process for me,” he wrote on Instagram. “Men tend not to talk openly about these subjects, often opting to suffer in silence. I hope sharing some of what I’ve experienced will give other men and dads out there the license to share their own stories — or maybe help them feel a little less alone in it.”
In other news, the former morning anchor also made good on his promise to smash his alarm clock to mark the end of regular 2 a.m. wake-ups, enlisting his kids for a classic “Office Space” parody.
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