In well-mannered public radio, an airwaves war
At the time, it seemed like a bold move for a media company. Maybe a stupid one.
Sleepy public radio station WGBH-FM would forsake classical music and jazz programming that had defined it for decades in favor of an all-news and talk format, going head-to-head — or maybe, tote bag to tote bag — against WBUR, the established NPR giant licensed to Boston University.
“It was a bit of a jump off a cliff,” WGBH Radio general manager Phil Redo acknowledged.
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