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Most popular Halloween costumes in Boston for 2025, according to Google

K-Pop Demon Hunters dominates costume searches — with a local favorite close behind.

HUNTR/X (pronounced Huntrix) is a superstar K-Pop girl group, but also a trio of demon hunters. Courtesy of Netflix

By Frances Klemm

1 minute to read

With Halloween right around the corner, Bostonians are on the hunt for the perfect costume. According to Google Trends’ 2025 Frightgeist data, this year’s top searches are all about the biggest pop culture phenomenons of the year — from “KPop Demon Hunters” to Labubus. Google’s Frightgeist site breaks down trending costumes by category, including overall costume, kid costume, dog costume, duo costume, makeup, and Halloween decor.

Using the Frightgeist map, here’s what’s topping the list this Halloween in the Boston area.

1. Rumi from ‘KPop Demon Hunters’

Kpop superstars Rumi (center), Mira (right), and Zoey (left) in “K-Pop Demon Hunters.” Handout/Netflix

Rumi, a human-demon hybrid, is the main protagonist in the animated Netflix film “K-Pop Demon Hunters.” Voiced by actress Arden Cho, she is the confident and ambitious star of the fictional girl-group Huntr/x.

2. Labubu

Customers look at mini Labubu toys at a Pop Mart International Group Ltd. store in Beijing, China. Na Bian/Bloomberg

The cute-ugly dolls have become a massive international trend, with rare or limited edition dolls going for upwards of $300. The popularity of the doll has led to shortages, which has only added to its popularity.

3. Zoey from ‘KPop Demon Hunters’

From left to right: Rumi (voice by Arden Cho), Zoey (voice by Ji-young Yoo) and Mira (voice by May Hong) in “K-Pop Demon Hunters.” Netflix

Zoey, voiced by actress Ji-Young Yoo, is one-third of the K-pop girl group Huntr/x and is known for her upbeat and energetic personality.

4. Chicken Jockey

Courtesy of Warner Bros. Picture
Ghasts and piglins in “A Minecraft Movie.” Chicken Jockey not pictured. Warner Bros. Pictures

In Minecraft, the “Chicken Jockey” — small animals perched on chickens — has become a fan-favorite trend. This year’s costume version lets people bring the look to life by riding the chicken themselves.

5. Captain America

Chris Evans as Captain America/Steve Rogers, in “Avengers: Age Of Ultron.” – Jay Maidment / Disney / Marvel via AP

Captain America remains one of America’s most beloved superheroes, so its no surprise he made the list. Bostonians may feel an extra connection to the costume — as Chris Evans, who plays the hero in the Marvel Cinematic Universe, is a local himself.

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