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Hereās how WZLX is following up the Rich Shertenlieb debacle
āThe Chuck Nowlin Morning Showā is debuting Monday.
It’s a new dawn at the classic rock station 100.7 WZLX. On Monday, “The Chuck Nowlin Morning Show” is taking over.
After decades in the afternoon slot, veteran radio personality Chuck Nowlin will move to mornings, teaming up with some familiar voices.
In a social media post, Danielle Murr, who previously co-hosted “The Greg Hill Show” on WEEI, announced she will co-host. Program Director Chris Tyler will join in.
“After the longest trainee program in the history of industry, I am moving from the afternoons to mornings starting Monday mornings at 6 a.m., with ‘The Chuck Nowlin Morning Show,’ with Danielle Murr,” said Nowlin in a promotional video.
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“I’m honestly not sure how they dragged me back into this,” Murr added.
“I think it was money,” Nowlin said.
Murr responded, “It was not money,” drawing a laugh from Nowlin.
After five months of hosting the morning show, Kenny Young will move to the afternoon.
Previously:
The change-up comes after the radio station failed at a venture into sports talk in the mornings. Less than six months after Rich Shertenlieb’s show first aired, the station’s parent company, iHeart Radio, terminated the show following budget cuts and low ratings.
Shertenlieb, who left 98.5 The Sports Hub, was given freedom by iHeart to put together his show on the classic rock station. The Rich Shertenlieb Show debuted in May.
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Shertenlieb’s show was making some progress. In its final week on air, it ranked fifth among morning programs in the men 25-54 demographics.
In an email to Boston.com, Shertenlieb says the show “exemplified the definition of traction by going from 14th place to ending in 5th place in its final rated week.”
“No market would anyone consider 5th place dismal in field of over 20 different morning shows,” he added.
“To say I’m disappointed is an understatement,” Shertenlieb wrote in a social media post in November, praising his cohosts and producer Kenny Young before concluding, “I LOVED the show. I loved our listeners. And I already miss you.”
This story has been updated to include comments from Shertenlieb.
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