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Dunkin’ enters its ‘unhinged’ era with new Halloween campaign
Fans and brands took to the comments to applaud Dunkin’s bold Halloween marketing.
Forget what you know about the itsy bitsy spider, because this spider doughnut is anything but that.
On Tuesday, the returning seasonal treat made waves on Instagram with a post from Dunkin’ that read “YA GIRL SAID IM NOT SO ITSY BITSY” followed by the caption “come at me.” Fans and other brands took to the comment section to commend the marketing team for their creativity.
“Spider donut needs its own account,” wrote one user.
“This is fantastic marketing GO OFF Dunkin’,” wrote another account.
Other brands chimed in on the banter.
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Walgreens wrote “Dunkin please my girls on here😭,” and Pringles added “you got spunk, kid.”
The spider doughnut has become a character of its own. Nine of Dunkin’s latest feed posts feature the doughnut-munchkin combinations, putting this new icon in high demand for fans.
One reader commented under a recent Dunkin’ post, “I hope you stay unhinged year round.”
Dunkin’s fall marketing has been a hit on social media, following the format of popular TikTok trends.
We want to know: Is there a brand do you think has the funniest Halloween campaign this year? Fill out the survey below or send an e-mail to [email protected], and your response may appear in an upcoming Boston.com article.
What is your favorite Halloween ad this year?
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