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DraftKings, the Boston-based sports betting giant, is under fire for promoting a “never forget” parlay in honor of 9/11.
Multiple social media users posted screenshots of the featured parlay, which encouraged users to bet on the Mets, the Yankees, and the Jets.
DraftKings with the latest reminder: you don’t ever need to force your brand into a national tragedy to get attention pic.twitter.com/7PI02XYv1r
— Someone's An Idiot (@SomeonesAnIdiot) September 11, 2023
The company faced immediate backlash as images of the featured parlay made their rounds online.
DraftKings removed the parlay after a few hours and issued an apology.
“We sincerely apologize for the featured parlay that was shared briefly in commemoration of 9/11. We respect the significance of this day for our country and especially for the families of those who were directly affected,” the company said in a statement.
Ross Cristantiello, a general assignment news reporter for Boston.com since 2022, covers local politics, crime, the environment, and more.
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