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Forbes used ‘a Southie’ to describe the main character of ‘SMILF’

It marks the second time this week the term has been used in a publication outside Boston.

Frankie Shaw SMILF
Frankie Shaw as Bridgette in 'SMILF.' Mark Schafer/Showtime

‘A Southie’ has struck again.

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The misused colloquialism that makes Bostonians cringe was used in more than just one publication this week.

Just a day after a California newspaper proclaimed the opening of the first Wahlburgers in the state would let residents of Palo Alto ‘eat like a Southie,’ a Forbes contributor used the term Bostonians love to hate in an article about of SMILF, the Showtime series set and filmed in South Boston about a single mom.

Reporting on the news that the show written and produced by Brookline native Frankie Shaw has been renewed for a second season, Susannah Breslin wrote a description of the main character portrayed by Shaw:

The show’s title is a bold homage to the status of its main character–single, smart, a southie … and you know the rest. She return the viewer’s gaze–her child in her arms–unrepentant and unashamed.

“Southie” may be the well-known nickname for the Boston neighborhood, but natives of the city near and far made it clear — “a Southie” should not be applied to a person, as several users made note on Twitter.

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“Calling one ‘A Southie’ is akin to calling one ‘A Palo Alto,’” Donnie Wahlberg wrote after the publication of San Jose’s Mercury News piece about the California opening Wahlburgers:

Similar indignation popped up earlier this year after The New York Times used the term in a profile about chef Barbara Lynch. The Times, like The Mercury News this week, amended the article.