At war with 7-Eleven? Start a 6-Twelve
In 1946, a convenience store chain in Texas decided to change its name to reflect its new extended hours, from 7 a.m. to 11 p.m.
They called the stores 7-Eleven.
Seven decades later in South Boston, a man named Abu Musa opened a convenience store on East Broadway.
He called his store 6-Twelve.
Yes, those are the store’s hours, but that’s not the only reason he named it 6-Twelve.
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