Full city apparatus at work in Marty Walsh’s reelection bid
As Mayor Martin J. Walsh’s reelection campaign picked up steam, his administration sent an e-mail newsletter this month to 90,000 subscribers, offering something that only he has the authority to deliver: city jobs.
“The City of Boston is now hiring,’’ said the newsletter, which featured video clips of four black or Hispanic people describing what it feels like to be among the city’s 17,000 employees.
Boston officials said the release of the “Now hiring” newsletter is part of a rebranding campaign and has nothing to do with politics. But the timing of it — in an election year — places focus on the massive apparatus the mayor has at his disposal to solidify who is the boss of this city.
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