Boston man reveals Crayola’s big secret before it has a chance to
It was meant to be a secret, and the company had planned a big reveal to share the news with the world. The excitement was palpable, and the announcement was supposed to surprise its closest followers.
But in this day and age of social media and covert sources, it’s difficult to keep anything under wraps for very long.
And when Jamaica Plain resident Frank Hegyi learned what was in store, he decided to blow the lid off the whole thing.
As crayon-maker Crayola was gearing up to pull back the curtains Friday morning — it’s National Crayon Day — and reveal the retirement of one of its many crayon colors, an event the company hoped would draw widespread response from coloring fiends and crafty customers alike on social media, Hegyi, a Northeastern University employee, beat them to the punch.
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