Night Shift was fed up with distributorships. So they started their own.
In a pointed rebuke of the state’s large wholesalers, the owners of Everett-based Night Shift Brewing are launching their own beer distribution company, promising to offer breweries friendlier contracts, more personal attention, and deliveries of fresher brews.
Night Shift Distributing began operations last week at a cold-storage warehouse in Chelsea. For now, the company is only delivering Night Shift beer to local restaurants, bars, and package stores, but executives said they’ll soon finalize deals to market and sell other brands. Eventually, they hope to bring beers from as many as 25 craft-beer-makers to retailers across the state in a new fleet of refrigerated box trucks.
The new company’s pitch to breweries is straightforward: We get it, they don’t.
“Craft brewers have been able to come up with new ideas, new ways to exist as a business, fresh takes on beer styles, and so on,” said Night Shift president Rob Burns. “But these distributors have been around for decades. They love the status quo. There hasn’t been anyone trying to reinvent the distribution side of the beer business.”
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