Corporate sponsors cough up for floundering First Night
Amid all its funding troubles this year, the show will go on for First Night – thanks to some phone calls by The Boston Globe columnist Shirley Leung.
After discovering Conventures – the firm which agreed to organize the event this year – was $50,000 short of fully funding the New Year’s Eve tradition, Leung called some of the companies who had sponsored First Night in years past to see what gave (or didn’t give, as the case may be).
According to Leung, several companies said they didn’t realize First Night needed the funding and coughed up some cash, but for others, the donation didn’t fit in with their charity strategies.
Support for the arts in Boston is in a lull, Leung writes. But First Night is a 40-year-old tradition which shouldn’t die due to funding issues.
Read Leung’s full column at the Globe.
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