Company logos on Boston high-rises draw scrutiny from city officials
The Boston Redevelopment Authority is working on a policy to regulate the signs.
You’ve probably noticed the company logos cropping up on Boston’s high-rises in recent years.
There’s the Converse sign overlooking Interstate 93, the Vertex sign on the South Boston waterfront facing both the harbor and the Financial District, and the PwC logo on Seaport Boulevard, to name a few.
With more and more companies desiring logos on Boston high-rises, city officials are working on a policy to regulate them, reports The Boston Globe.
The Boston Redevelopment Authority will formalize a new sign policy by early next year to replace its now-informal approach to approving the signs, according to the Globe.
“Quite often, when you go to other cities, you’ll see corporate names on top of buildings,’’ David Carlson, the Boston Redevelopment Authority’s deputy director for urban design, told the Globe. “The general preference [here] is to not have a skyline dominated by corporate signs and instead to have a skyline that’s dominated by hopefully interesting buildings.’’
Read the full story in the Globe.
How the Boston skyline has changed:
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