Those upside-down billboards are being turned around
After a motorist complained to the state highway department about the distraction, the car dealership is changing the signs.
Take one last look at those upside-down billboards along the Massachusetts Turnpike and Interstate 95, because soon they’ll be gone.
Westwood-based Prime Motor Group, which placed about six upside-down billboard signs around Greater Boston last week, is now turning them around after a motorist complained to the state highway department that they are distracting, reports The Boston Globe.
David Rosenberg, the Prime Motor Group chief executive, said the unusual advertisement was a way to promote the company’s new motto that it’s turning the car business upside down.
“We’ll still be creative and we’ll have part of it upside down, but we don’t want it to be an unsafe situation,’’ Rosenberg told the Globe.
Prime began flipping the signs right-side up Tuesday and will replace the billboards entirely within about a week, Rosenberg said.
Read the full story in the Globe.
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