With Yogurtland closures, Boston is no longer the land of yogurt
The Boston area is home to a football star cleared of deflating balls, 250,000 college students and a global donut chain (to name a few), but it’s no longer home to the much beloved Yogurtland. The cheap, self-service froyo chain closed its last remaining location in Harvard Square this week.
The Yogurtland culture began to grow in the petri dish that is Boston in 2013, with shops in Harvard Square, Newton, Brookline and on Newbury Street. Now, there are no remaining Yogurtland locations listed in Massachusetts on the company’s website. Yogurtland did not immediately respond to a request for comment from Boston.com.
People are upset.
The Harvard Crimson published an article titled “Harvard Students ‘Devastated’ About Yogurtland Closing,’’ which pretty much says it all. The paper spoke to one particularly gutted student, Jon Young, who was a a platinum rewards member of the chain. Young earned the honor after eating more than 240 ounces of Yogurtland froyo, and told The Crimson he’s going to miss the self-serve model, which doesn’t exist at chains like Pinkberry and Berryline.
“Yogurtland was the holy place for me,’’ he told The Crimson. “My temple, if you will.’’
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