10 Tips to Network like a Pro
10 Tips to Network like a Pro
Q. I could use some help networking. Recently I have been attending networking events in an effort to meet new professionals, and get connected in my field. I don’t need a job now, but I want to be ready. Sometimes it just feels awkward. Do you have any tips on how to schmooze without being smarmy?A.
Networking is a challenge for many people and almost every job seeker. Many people feel a sense of discomfort when they attend a networking event, which is perfectly natural. The idea of starting a conversation with a room full of strangers can be intimidating. Networking events are a great opportunity to form new business relationships, discover new opportunities and gather valuable information. My colleague at Keystone, Kim Littlefield, presents to professional associations and organizations regularly on “Developing Effective Networking Skills.” Here are tips she shared to get you networking like a natural!
- Check the dress code to be sure you wear the proper attire prior to any event. You don’t want to be the only person in jeans when everyone else in a suit!
- Set a goal. Know who you want to meet or what kind of information you would like to gather. The more focused you are, the more you will get from the event.
- Practice your 30 second introduction. It should include who you are, your line of business, interests, and reason for attending the event.
- Arrive early. A great deal of networking activity takes place as people arrive. It is easier to meet people when there are fewer people in the room.
- Think quality not quantity. Focus on having a few great conversations rather than trying to meet everyone in the room.
- Be genuine; be yourself. Networking is about forming relationships. People want to get to know you and it’s been proven that people do business with people they like.
- Ask for their business card as you wrap up the conversation. It’s not about collecting and trading cards. It’s about having a tool to follow up. Make a note about the person on the card. You may meet several people and keeping track of who’s who is the first step in developing relationships.
- Don’t overindulge on food or drink. Whether the event offers coffee and pastries or dinner and drinks, have something beforehand so that you can spend your time meeting people versus eating and drinking.
- Stay late. If your schedule permits, stay until the event wraps up. Many conversations take place as people are headed to the parking lot or T station and this is often a good time to connect with the people who arranged the event, and to meet the speaker.
- Follow up with the people you met quickly. Ask them to connect on LinkedIn, and follow up with an invitation for coffee.
Remember, networking is a two-way street. How can you help or provide value to the people you meet? Taking this approach will make you feel better about all these events, and long-term it will help you sustain newly developed relationships. Networking is a skill you will use the rest of your life. Take the time to develop yourself in this area and you will be investing in your future.
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