Camping in the Seaport? LL Bean to open store in neighborhood
You might not picture the great outdoors when you think of Boston’s Seaport District, but L.L. Bean wants to change that.
The iconic Maine retailer will open a store next spring in the fast-growing neighborhood, which is so far dominated by office buildings and a convention center. The store will include outdoor activity classes, which will offer customers kayaking and paddleboarding activities along the South Boston Waterfront.
L.L. Bean already operates a kiosk in the Prudential Center mall. But the Seaport store will be the company’s first full store in an urban setting, said Ken Kacere, the company’s vice president of retail.
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