Boston-based fitness app RunKeeper to be sold to Asics
International athletic wear giant Asics has agreed to buy Boston-based fitness tracking app RunKeeper.
The deal was announced Friday by RunKeeper CEO Jason Jacobs in a blog post. He said the marriage with Japan-based Asics will mean little change for users of the app.
“When we look ahead, it seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey in ways that will help keep people motivated and maximize their enjoyment of sport,’’ he wrote.
His words reflect industry trends. In August, Adidas bought the Australian fitness tech company Runtastic. Under Armour has also been an active buyer in the fitness app market.
RunKeeper, founded in 2008, says on its website that it has 45 million users. Last summer, BetaBoston reported the company was cutting 30 percent of its staff as it sought to grow revenues.
The Boston Business Journal, citing Asics documents, pegs the sale price at $85 million.
After taking a victory lap on Twitter, Jacobs said RunKeeper’s offices will stay in Boston.
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