European fashion retailer Primark opens in Downtown Crossing
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Amid a mass of blue balloons, top fashion retailer Primark opened Thursday at the corner of Summer and Washington Streets in Downtown Crossing. Mayor Marty Walsh spoke at the ribbon cutting ceremony, calling it “an honor’’ to have Boston selected as the franchise’s first U.S. location.
After a rendition of “Sweet Caroline,’’ the doors opened and the crowd surged into the store.
The iconic Burnham Building houses four sleek, shining floors of clothes, accessories, and home goods. You could clothe yourself for life exclusively in Primark garb, cradle to grave—though the clientele is aimed mostly at the young and trendy.
Once the location of Downtown Crossing’s Filene’s Basement, Primark is similarly focused on budget-friendly shopping. Its ability to churn out the latest styles at minimum cost has made it one of the most popular fashion retailers abroad, a trend their team hopes to continue in America.
The chain already announced the impending arrival of two more Massachusetts stores (located in the South Shore Plaza and Burlington Mall) in 2016.
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