Business

Friendly’s Welcomes Back Banned Esquire Editor

The Friendly’s restaurant chain is headquartered in Western Massachusetts. AP Photo/Steven Senne

By Adam Vaccaro

May 16, 2014

Less than a minute to read

Esquire articles editor Joe Keohane wrote recently on the magazine’s website that as a pre-teen he created a bit of mischief at his neighborhood Friendly’s.

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Earlier this week, Esquire revealed Friendly’s had heard the plea and would relent. Keohane received a personal letter from the Massachusetts chain’s CEO John Maguire, personally inviting him back to the restaurant—complete with a gift card. He also got a Tweet for good measure.

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Maguire, the former COO at Panera Bread, is relatively new at Friendly’s, having started as CEO in 2012. Perhaps mercy factors into his strategy for the chain’s turnaround.

h/t MassLive